Innovative Baby

By visiting Innovative Baby stores or shopping from our catalogs, you are accepting the practices described below as well as our Terms and Conditions of Use. This Privacy Policy describes the information that we collect about our guests as well as the recipients of communications or purchases that we may be directed to transmit or deliver on behalf of our guests. This Privacy Policy also lays out why we collect such information, how we use it and when and to what extent we may share it with third parties. We know this looks like a long and boring document, but it is an important overview of how we manage the information that we send and receive. If we change our Privacy Policy, we will let you know by posting the new policy here or by communicating with you by e-mail or postal mail. We will so notify you of such changes before using information in a manner not previously disclosed in our Privacy Policy. This Privacy Policy was last revised July 2008.

To enhance your shopping experience, our stores may include links to other sites. These sites will have their own privacy rules and terms of use that you may wish to review. Innovative Baby has no responsibility for these sites.

How and Why We Gather Information
You provide us with information when you navigate our stores, search for and add products to your shopping cart, and whenever you make a purchase. For example, should you make a purchase, you would provide us with your name, address and phone number, your e-mail address and credit card information. You might also provide names, addresses and phone numbers for those to whom your purchases are to be shipped. Separately, you may also provide us with information when you request to be notified about a product; request or shop from our catalogs; and when you create, edit or visit a baby shower registry. We store this information and use it to respond to your requests, process your orders and to communicate with you, as well as to improve our stores and your experience as our guest.

When you register with us, whether by creating a new account or as part of the process of completing your first purchase from our stores, you will be asked to create a user name and choose a password. The information in your account is available to you only if you provide the correct user name and password you earlier created. We store the information you provide during the registration process so that you can quickly access your account and make purchases from our stores. Occasionally we may ask for additional information, either at the time of registration or when you participate in a contest, promotion or survey involving Innovative Baby or our stores. Do you have to answer these additional questions? No, absolutely not. While these questions are entirely optional, your responses will help us to provide you with a much better and more personalized experience when you visit our stores or hear from us. In addition, depending on the rules that may apply, not answering such questions may also limit your participation in applicable contests or promotions.

Occasionally we hear from you directly. For example, you may communicate with our Customer Care Team by telephone, or e-mail. You may place a catalog order by facsimile. We also greatly appreciate the suggestions and product reviews that you submit. Finally, we welcome your participation in offline contests, promotions or surveys involving Innovative Baby or our stores. In the course of such activities, in addition to the types of information described above, you may supply us with information that we can use to market and improve our stores and to enhance the quality of service we provide to our guests.

We enable our guests to communicate with each other and with other people who they suggest may be interested in our stores or our catalogs. These include e-mail messages we send on behalf of our guests, such as invitations to shop a baby shower registry, product recommendations, heads up notices about store features, Bring a Buddy referrals, e-mail a friend messages, and the electronic delivery of gift certificates, reminders and other notices. We collect e-mail addresses and other information that may be shared by or about the requestor or recipient of such communications. These communications and the information associated with them help us spread the word about our stores, services, contests or promotions.

Finally, we have access to and may collect and analyze certain additional information related to your visits to our stores, purchases from our catalogs and communications with and through us. Examples of the types of data that we collect and analyze include the Internet protocol (IP) address at which you are connected to the Internet and other information about how you got to our stores and from where. In addition, we collect and analyze the utilization of coupons or other promotional offers; which offers may be uniquely identifiable as having been delivered to certain persons or made available to specific groups. We may also record and keep track of information such as whether or not you have the capability of receiving e-mail messages in Hyper Text Markup Language (HTML) format, the operating system and browser that you employ, and the phone number or e-mail address that you use to contact us. When we send out e-mail messages, we sometimes receive confirmations that let us know that those messages have been delivered or opened.

We may occasionally add to and update the information that we have collected with new information from outside sources. For example, we may be notified of changes of address and update our records accordingly before a package winds up going to the wrong place. We also may acquire names and mailing addresses from third parties for targeted postal mailings. In an effort to avoid duplication, we may compare information that we have collected, such as e-mail or postal addresses, to information that we may receive from other companies. In addition, we may combine the information that you have provided to us with demographic information that is publicly available. We may use such combined information to enhance your experience as our guest, as well as to communicate with you by e-mail or postal mail about our stores, services, contests or promotions.

Other Ways We Use Information
We may occasionally send e-mail messages, catalogs or other mail to those people whose e-mail or postal address information we have collected or received. The recipients of e-mail messages from us may remove themselves from our e-mail list; each e-mail message that we send out includes instructions on how to do so. In addition, if you would rather not receive e-mail messages, catalogs or other mail from us, you can always opt out by changing the preferences in your account and, if you wish, by clicking here (you will be asked to sign in) to exclude yourself from those to whom we may send catalogs or other mail. This helps us be sure that were only contacting those people who wish to stay up-to-date on our latest news, products, services, contests or promotions. Notwithstanding the above, we will send you e-mail messages confirming your order and shipping information when you make a purchase from our stores or our catalogs. We may also need to contact you by phone, postal mail or e-mail if we have a question or otherwise need to communicate with you about your purchase.

Every so often we may include information in an e-mail message about one or more of the companies with which we have a relationship to a group of our own guests and customers. These e-mail messages are a great way for you to find out about other fun places to visit and the products and services that these companies provide. Because we send these e-mail messages to you on their behalf, you do not have to worry about these companies getting your e-mail address from us. If you would rather not receive such e-mail messages, you can always opt out by changing the preferences in your account.

Opting Out
We understand. You’re busy. You just don’t like promotions, catalogs, e-mail messages, whatever. Just tell us and well take your name off our mailing lists. In addition to the measures described above, you can opt out of our e-mail or postal mailing lists, or add or update information that you have already provided to us, simply by:

Clicking the unsubscribe link at the bottom of our e-mails.
Modifying your account preferences (for those who are registered with us)
Sending an e-mail to This e-mail address is being protected from spambots, you need JavaScript enabled to view it

Sending postal mail to us at:
Attn: Customer Care
8300 Mc Connell Ave.
Los Angeles, California 90045
Calling our Customer Care Team toll-free at (800) INN-BABY (800-466-2229)

Cookies
Innovative Baby uses a feature of your internet browser called a cookie to assign a unique identification to your computer. Cookies are small bits of information (non-edible) that are stored by your browser on your computer’s hard drive. So what are they for? We use cookies to keep track of what is in your shopping cart and what you have selected for your gift registry. They also help us determine whether you came to Innovative Baby from a particular internet link or banner advertisement. You can turn your cookies off, but we would prefer it if you didn’t. (In fact, to even create a gift registry, you need to have your cookies on!) Don’t worry, Innovative Baby does not and cannot use cookies to retrieve personal information about you from your computer that you did not knowingly and voluntarily provide to us.

Sharing Data
Under certain circumstances, we may from time to time share information about our guests on a limited basis with other companies and legal authorities. Here are some examples:

Third-Party Postal Mail Communications
We may exchange postal list information, but not your e-mail address or telephone number, with other companies whose products and services might be of interest to you. We may also occasionally make such postal list information available for one-time use by such companies. If you do not want us to do so, please click here (youll be asked to sign in) to exclude yourself from any postal lists that we may share with these other companies. Please note that we will maintain this information in a do not mail file in order to ensure that we can honor your request in this regard.

Registry Usage
Copy TBD

Helpers
There are lots of people working hard to make sure that everything works right from the moment you visit one of our stores to the actual delivery of your purchase to your doorstep and beyond. Some of the links in this amazing chain are other companies and individuals hired by us to perform functions that we can’t do ourselves. Among other things, these agents and vendors help us to fulfill orders, provide customer service, send out mailings, analyze data, provide marketing assistance and process credit card payments. In order to accomplish their duties they may have access to certain information about our guests and customers, but they are forbidden from using it for any other purpose than the task at hand.

Business Transactions
The internet is an ever expanding universe. In order to keep pace in this amazing time of constant innovation, we are always developing our business to stay in tune with the changing needs of our guests and customers. When and if it makes sense, we might buy another company or sell some or all of our assets. In the event that another company were to acquire Innovative Baby (or any or all of the assets of Innovative Baby), our customer and guest information would be considered a transferable asset.

Legal Protection
When appropriate or required, we will release information to comply with the law and/or to protect the rights and property of Innovative Baby, our guests and others. We also reserve the right to share information with legal authorities and other companies for the purposes of fraud protection and credit risk reduction.

Contacting Us
If you'd like more details on exactly how we protect your information, please contact our Customer Care Team at 800-INN-BABY (800-466-2229).